Learn how we help our Mitra to maximize their profit

Mitra Bukalapak

Online-to-offline (O2O) commerce a business strategy to use online channels to drive offline sales. In essence, O2O brings offline business activities to Internet platforms and uses these platforms to promote traditional offline businesses (Xiao et al, 2019). When relating it to e-commerce, this means customers can buy the products they see on the online platform at closer offline channels such as mom-and-pop stalls (warung).

In this context, we are proud that Bukalapak is among the first companies to pioneer the business model in Indonesia. We materialized the business model under…

Deni Suswanto

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